Claude writes like everyone.
Make it write like you.
We research your company, ask about the rest, and hand back the files Claude reads before every draft.
CLAUDE.md
Your business in words you picked. What you sell, who buys, what you call things, what you are never allowed to claim.
VOICE.md
How you actually write, taken from your own sentences. Then we write ten lines as you and you mark the ones we got wrong.
SLOP.md
The sixteen patterns that make writing read as AI, with a fix for each. Claude checks every draft against it before you see it.
Founders and marketers can add BRAND.md, for writing published as the company. Drop the files into Claude Code or a Project, and try them here first on something you actually have to write.
Why a file beats a better prompt
A prompt is something you retype and half remember. A file is read at the start of every session whether you remember it or not.
The people getting good output are not better at prompting. They wrote it down once and stopped re-explaining their business every morning.
The research behind it, including the sixteen patterns that mark writing as machine-made.